Simply developing a Facebook and Twitter page is not enough in today’s social media arena. Long gone is the ‘build it and they will come’ mentality. Just like the best websites, your company needs to create and maintain superb social media profiles that are regularly updated with fresh, compelling content to stay ahead of the competition in your industry. If you do decide your company is going to step into the social media waters make sure you’re committed. Creating profiles and leaving them to die a slow death could be dangerous to your brand’s reputation (customer’s may see this as a lack of care and attention to detail). Even worse, this behavior may give potential customers the impression you’re no longer in business. Many people will not take the time to track down your website for more information. If you created social media profiles, people expect that you’re watering them and taking care of them. If you don’t they may move on to the next business that does. Tips to consider when developing content for social media communities.